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Tuesday, July 6, 2010

The vuvuzela makes quite some noise

What is a symbol, and what is meaning? A symbol represents an idea, and the meaning of something is the idea which this something represents. Thus, if the vuvuzela is “a symbol for cultural meaning,” then it is the representation of the cultural idea that it represents. Alas, there is not much to be gained from such a circular argument. Anyway, the vuvuzela’s meaning is still in the making and “will ultimately be shaped by the surprisingly heated disagreement” between those who claim that it signifies South African soccer fandom and those who belong to the “vuluzela-as-annoying crowd.” Exactly because the latter’s aversion to the instrument “has galvanized everybody," the blasting plastic horn has become “a cultural object,” “a South African commodity” and a “cultural signifier.” Clear as mud, but what this horn supposedly signifies remains, unfortunately, pretty evanescent. Maybe, it is nothing more or less than a noisemaker, and such flatulent “philosophical” discourse is just as “slightly silly" as its object.

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