Creativity is key, and Mr. Rosenberg, owner of a clothing store, proves it. He switched his line from women’s to kids’ clothes because parents may cut back on their own wants but not on their children’s. He has diversified and “even [does] clothes for prenatals now.” This seems hard to imagine since prenatal means “occurring or existing before birth” and refers to “the growth and development of a single-celled zygote formed by the combination of a sperm and an egg into a baby” (Medical Dictionary). However, as the article claims, “parents want their kids to be insulated from the recession,” and this evidently begins even before the child is born. Yet, parents don’t stop at the outfit for their unborn. While they may spend less on Christmas, “back-to-school didn’t decline as much as other holidays,” according to the National Retail Federation. Has the recession deprived us of so many pleasures that we now consider the beginning of the new school year a holiday?
An important segment of back-to-school sales are clothes, and Mr. Rosenberg observed that in his store “Girls’ dresses have been explosive – 6 months to 8 years.” Well, this looks a lot like commercial litigations coming Mr. Rosenberg's way.
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